外贸知识，客户说价格贵的 10 条最佳回复模板

“你的价格太贵了。”我相信这是大部分销售经常听到的话，刚入行的小伙伴可能会被客户牵着走，“我们的价格明明很实惠呀，为什么客户.说贵呢?我该怎么办?我要给客户打折吗?我需要和经理申请吗?”字客户说我们价格贵首先要判断客户的真实采，购需求，是在哪一步骤说价格贵的，如果刚开始简单的询价后就觉得价格贵，那么大概率客户根本不了解你的产品，只是一句类似口头禅的话语而已，你需要通过一些提问来了解客户为什么觉得你的价格贵，这个过程也可以帮助你筛选不匹配的客户，例如一个只买3美金的瓷砖的客户,是很难去买你的10美金的瓷砖的。如果是匹配，的客户，就可以通过一系列的询问和回答，让客户在这个过程中更加了解你的产品价值以及附加价值，从而打消客户觉得价格贵的这个想法，将重点转移到产品上。
今天分享的回复模板也是针对刚开始了解产品的新客户，没有具体的采购需求，如果有具体的需求和数量，那么客户就是想要一些折扣，这里可以翻看我之前那一篇讨价还价的应对技巧笔记。
大家注意使用这些回复的口吻哈，如果是打电话的话，一定要注意，语气一定要真诚，不然很容易就显
得很傲慢以及过度自信。

1. We've learned over time that our customers are looking for quality, service and low investment. We've also learned that it's not possible to offer all three at once, and we have made the conscious decision to concentrate on great quality and great back-up service. We want to ensure the long-term satisfaction of our customer is not put at risk.

2. Do you mean price or cost? What I mean by that is, price is the sticker price, whereas cost is the long-term investment in the product. Our products require lower maintenance, which saves time in the long-run. You may find lower prices, but we doubt if you can find lower cost.

3. May I ask if price is your only consideration? Is your decision based solely on price? If so, I'm not sure if our products will be the best option for you. If there are other criteria you are going to judge it by, maybe we can discuss those.

4. We are fair with our customers at all stages, and we set our prices competitively right from the start. May I ask what you're comparing us against?

5. 1 understand why you may think that. Can we discuss a pricing option that I think might work for you?

6. We have deliberately set our pricing structure out so we can provide the best quality and the best back up service. Is that just as important to you as the price?

7. We often find that if we as a company buy cheap, we also buy risk. We wouldn't want to put that risk on you by providing cheaper products that might not be up to the overall job we've been discussing.

8. You've mentioned the price, Mr Customer. Other than that is there anything else that concerns you about the product?

9. Let's consider the total cost of ownership for a moment and see whether the price isᵣ in fact, really worthwhile when we consider What savings you may be able not achieve.

10. You may have heard we are higher than our competitors, but our customers have given us top marks on quality, warranties and back-up services. They find these things matter more to them that the upfront price, as it means less maintenance and greater productivity in the long run. I can give you details of other customers who have used our products so you can discuss with them what results they've achieved, if you like?