今天想分享一封高回复率的KOL开发信要点 我觉得比起给模版 写信的思路更重要!通常我的开发信分为三部分:开篇、正文、结尾
开篇
开头问候加上KOL的名字或社媒账号名(如Hi Lena/ Hello Lena)先自报家门告知对方你的名字、 公司、以及公司主要业务(简单一两句就好)
正文
1. 吹一两句彩虹屁再说清楚本次写信目的 希望有怎样的合作需求(例如一条IG贴文或Story/一支评测视频等)
2. 附上具体要合作的产品情况(简单介绍下、精美图片、价值多少等信息)
3. 写明我们可提供给KOL的利益点(如免费的产品、专属的折扣、佣金分成等等)
结尾
以上内容明确后在结尾部分询问KOL对本次合作是否感兴趣?如果对方回复了那就可以进行更近一步的合作细节沟通啦~
范文参考(与信思路更重要哦)
Hi Lena
I'm anginen from (公司or品牌名),we're a brand that focuses on outdoor costume design. Here is our website: XXXXXX.
I'm a big fan of your Channel XXXX and love your recently post very much especially XXXX ! It's inspires me a lot!
I'm wondering if you're interested in cooperate with us for 1 unboxing video of our new product XXXX.( within 3 mins )
In return we're glad to offer you those benefits as below:
1 .Free sample ( worth $200 )
2 .Exclusive code for your follower
3 .High commission rate (15% )
4 .Other benefits that you want to discuss with us.
Please let me know if you're interestedA)A
Best regards
anginen