#1 Fill Out Your Profile Thoroughly
Ok, there's a reason we're putting this tip at number one - it is essential that you thoroughly fill out your linkedln profile.
Why?
Because the most filled-out profiles on Linkedln come up first in a recruiter's search.
You may be the country's leading professional in your field, but you might never be approached for it, only because your profile wasn't thoroughly filled out. which one，is not the ONLY factor that affects your place in hiring managers'search, it is perhaps the most important one.
So make sure to check out all the profile sections Linkedln lets you include and add and fill in as many of them as you can. And no worries, we will now walk you through how exactly to do that for each essential section.
#2 Make a Custom Profile URL
When you first create your Linkedln profile you get an automatically generated URL - a pretty clunky one with a string of random numbers.
Having a more professional, clean, name-only URL is much easier to find, read, and share.
To change your URL, do this:
1. Go to your profile
2. At the top right of your profile page click "Edit public profile & URL"
3. Again at the top right of the page now click the edit pen image button
4. Fill in "[First Name] + [Last Name)", like in the example above
#3 Pick the Right Profile Photo
First of all, yes, it's important to have one. Members with a profile photo get up to 21 times more views!
What's the right profile photo? The key here is: Aim for professional, but friendly.
You don't want to come off as a stock photo for “office person smiling," but at the same time, it shouldn't be something super casual (like your profile photo on Facebook).
Here are some of our tips on how to get your profile picture right:
• You don't have to be wearing your best suit, but don't just be sporting your favorite worn-out tee either. Check out what other people in your profession are wearing and go for something similar
• Make sure you look neat and clean
• Go for a friendly look, not too stern, not too goofy
• A profile pic accentuates your face. So, make it a close-up, not a whole-body pic
• Your profile pic has to be recent, don't rely on that one photo from high school, no matter how good you look in it
• Quality is key, low resolution pics are a no-go
• Want to stand out? You can. If you have a high-quality photo of you doing something unique, like an interesting hobby or other professional interest, go for it! It will attract positive attention, as long as it's not something too strange. Remember that Linkedln is a professional platform!
On a final note, If possible, it's best to get a professional headshot taken and use that. For example:
#4 Get Your Headline Right
Your headline is super important since it's the first thing recruiters see when looking at your profile.
It should convey who you are and what you're about in a short, clear, and concise way.
Having the right headline ensures you get found by recruiters for the right, relevant job, since a lot of them only search by title.
Including profession-specific skills and titles is also ok, as long as they're relevant and not too long.
Correct Examples
• Scrum Master, CSM
• Project Manager, PMP
Incorrect Examples
• Coding Ninja
• Marketing Samurai
• Developer Unicorn
Make sure your title contains a keyword(s) that can be used to easily find you and pinpoint exactly what you do. If you're a developer and work mostly with Java, it's best to put "Java Developer" as your title, instead of "Software Engineer".
At the same time, avoid the less descriptive titles as much as possible.
#5 Create a Summary That Stands Out
Your Linkedln summary is the first thing a recruiter reads after your headline, so it's super important to get it right.
See, recruiters don't have the time to read your entire profile from top to bottom - they read your headline, then summary, and quickly decide if you're relevant for the position they're hiring for or not.
So, it's important to get your Linkedln summary right.
A good Linkedln summary section includes the following info:
• Your years of experience in your current field
• A list of your most relevant skills. This usually includes hard skills, tools you've used, programming frameworks, etc.
• Your current job title
• What you've excelled at, any relevant accomplishments
• What you're passionate about
• What kind of role you're looking for (if you're openly looking for a new job, of course)
Or, to turn this into an example:
Correct Example:
I m a Level 2 Customer Service Representative with 5 years of experience in the field, including chat, e-mail, and phone tech support I've worked with plenty of CRM systems, most familiar with Drift and Intercom.
I ve handled up to 200 different customer calls per day and I've been named “Employee of the month “twice:
• Once for being fastest and most efficient with resolving tickets.
• And second time due to having the highest customer rating.
Now, let's look at the DO's and DON'Ts of the Linkedln profile summary section:
DO's:
• Make it between 3 and 5 paragraphs long
• Use clear, concise sentences
• Separate the information in structured paragraphs
• Use bullet points when relevant
• Managed people? Add that here too - how many, in what context
• Be specific, use numbers - number of people you managed / ballpark of the budget you handled, etc.
DON'T's:
• Make it too short - one sentence won't do
• Make it too long - don't see the summary as an opportunity to tell your entire life story. The recruiters won't take the time to read it and your main point will be missed
• Copy and paste a generic summary you've seen somewhere, even if it sounds good. You want to stand out, not to fit in!
#6 Optimize Your Experience Section
Arguably, your experience section is the most important part of your Linkedln profile. After all, your experience is the #1 factor on whether you're qualified for any given job or not.
Here are some of our tips on how to make your work experience stand out...
• For each position, include the responsibilities and achievements
• When possible, use Laszlo Bock's formula for describing your achievements: Accomplished [x] as measured by [y] by doing [z].
• Skip out all the irrelevant work experience. If you're a sales professional with 10+ years of experience, you really don't need to include that one time you worked as a cashier in K-mart 15 years ago
#7 Keywords, Keywords, Keywords
Want your profile to be discovered by recruiters on Linkedln?
You need to include the right keywords all of your profile - headline, summary, work experience, and the skills section.
This tells the Linkedln algorithm that your profile is VERY relevant to the specific keywords used.
For example, if you do digital marketing, you could add the following keywords all around your profile:
• Content Marketing
• Facebook Ads
• PPC
• Advertising
• Google Ads
So, whenever a recruiter looks up “Google Ads Specialist/, your profile will STILL pop up if your job title is unrelated (e.g. "Digital Marketing Specialist
Not sure which keywords to add?
The best advice we can give you is to find a job ad that comes closest to the job you want and "scan" it for keywords.
What stands out? What is being repeated in the list of responsibilities and desired experience and knowledge? Go off of that.
Pro Tip:
Try not to overdo it on the keywords, though. Mentioning each keyword 1-3 times is usually more than enough!
#8 Show Off Your Work
Have any cool projects you've worked on? Organized any important events? Written articles or books?
Awesome! Show them off on your Linkedln profile.
These are especially helpful if you don't have a lot of work experience. E.g. if you're a recent Software Engineering graduate, you can mention your GitHub profile with the projects you've worked on in school.
The way to show off your projects on Linkedln is to add a "Featured" section.
To do this, go to your profile > Click the "Add profile section" button > Select "Featuredv" > Pick what you want to add.
Another way to showcase your work is by adding multimedia to your experience entries - the same rule applies, they pop out, look good and stand out for the recruiters.
#9 Include Most if Not All of Your Licenses and Certifications
If you have certifications that are highly relevant for your role (or the desired position), you should include them on your Linkedln profile.
To do this, go to your profile, hit “add profile section," and pick “licenses and certifications."
Pro Tip:
Have a language certificate or two (or more)? You can include them too!
Whether you use the language in your job or not, knowing foreign languages is always a plus.
#10 Fill in that Skills Section (And Get Some Endorsements)
The “Skills and Endorsements⁰ section is also an important part of your Linkedln profile puzzle.
Feel free to go wild with this one - Linkedln gives you a limit of 50 skills you can add, and you know what? Add all 50!
Add every skill you possess, as well as it's synonyms (E.g. Java, Java Programming, Java Development) or derivatives (E.g. Digital Marketing, Content Creation, Online Advertising).
In case you have more than 50 skills to list, make sure to stick to the most relevant ones.
Can't think of 50? That's fine, just add the ones you can think of, and Linkedln will recommend similar ones.
Once you're done with that, lt's time to get some endorsements.
Contact your coworkers & ex-colleagues who are on Linkedln and ask them to endorse your skills. To return the favor, you can offer to also endorse them in return.
Why is this important? Because endorsements are social proof. While they're NOT what the recruiter is going to go off on whether they should hire you or not, they're going to make you a more "presentable" candidate.
Pro Tip:
Skip the soft skills, and focus on the hard skills.
Generic soft skill statements like “good listener "team player "critical thinking skills '； etc. have lost all meaning to a recruiter. They re extremely overused, and they pretty much apply to most people to a decent extent anyway.
At this stage, recruiters aren't looking for your soft skills - they evaluate those on an interview. They simply need to know what your hard skills are, and whether they 're relevant for the role they re sourcing for.
#11 Get Some Recommendations
Think of all the people in your professional crowd you're close to and have had positive interactions with.
Contact them and ask them for a recommendation on your Linkedln profile.
Recommendations add social proof to your profile - they show that your coworkers and peers think highly of your skills.
The best, most meaningful recommendations you can get are from your direct management. Had a boss that was fond of you? Ask them to help out.
The second best are from clients / customers you've worked with. Someone, who was very happy with and appreciative of the work you did for them.
And thirdly, you can also ask horizontally connected coworkers to leave you a recommendation too, best if you worked directly together in a team - their opinion will hold more value due to them having spent the most time with you.
#12 Hack the Accomplishments Section
Linkedln gives you a pretty long list of possible accomplishments you can add to your profile and we recommend making use of that. Anything you've done that you're proud of and can show off - awards, languages learned, projects, publications, etc - add it!
For the accomplishments part, we recommend giving as much information about the projects you've worked on as possible. Include what the project was about, what you did, and what kind of results you achieved.
As for the languages part, just add the languages you know with the knowledge level (i.e. Beginner, Intermediate, Fluent, etc.), and you're good to go.
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