给各位童鞋分享以下 4 个小技巧。
1.如何判定访客是来自PC,无线端还是多语言市场?
案例:以下三个链接,请问可以通过后台访客链接判定买家通过哪个入口进来店铺的吗?如果可以,是来自哪个入口?
https://www.alibaba.com/product-detail/Europe-CE-Certfication-Solar-Power-Station_60802495594.html?spm=a271v.8028085.0.0.26573e5fodajNV
https://m.alibaba.com/product/60799994671/Bakeup-500Wh-Portable-Solar-Power-Supply.html?spm=a271v.8028085.0.0.26573e5fodajNV&s=p
https://japanese.alibaba.com/product-detail/usb-c-pd-5000mah-portable-charge-laptop-power-bank-60789561275.html?spm=a2700.7787047.0.0.OKLj6k
答案:来自哪个端口看域名,www.alibaba.com来自PC,m.alibaba.com来自网页端,国家.alibaba.com来自多语言市场
2.如何判定访客是否来自直通车?
PC:以下两个链接,哪个访客来自直通车推广?
https://www.alibaba.com/product-detail/Europe-CE-Certfication-Solar-Power-Station_60802495594.html?spm=a271v.8028085.0.0.26573e5fodajNV
https://www.alibaba.com/product-detail/Ecoflow-Portable-220V-Battery-Generator-USB_60810380265.html?spm=a271v.8028085.0.0.26573e5fodajNV&s=p
网页端:以下两个链接,哪个访客来自直通车推广?
https://m.alibaba.com/product/60799994671/Bakeup-500Wh-Portable-Solar-Power-Supply.html?spm=a271v.8028085.0.0.26573e5fodajNV
答案:是否来自直通车看是否有s=p的标志
3.访客除了搜索框之外还有哪些渠道?
如下链接,怎么判定哪个链接是通过国际站的谷歌推广点击进来的?
(链接找不到,就截图代替啦)
https://www.alibaba.com/product-detail/Hot-sale-power-plant-fire-tube_60806469565.html?spm=a2700.7724857.normalList.9.12384ab5qPHprN&s=p
https://www.alibaba.com/product-detail/Certified-DTC-STC-HTC-Steam-Turbine_60556329939.html?spm=a2700.7724857.normalList.29.12384ab52voydc
答案:链接里面有gallerylist.normallist代表来自类目的直通车,只有normallist代表来自国际站的谷歌推广,后缀有s=p表示来自谷歌推广的直通车位
4.如何通过链接分析访客是通过直通车的第几位点击进来的?
如下四个链接:
https://www.alibaba.com/product-detail/New-Products-On-China-Market-Large_60798627806.html?spm=a2700.7724838.2017115.1.749b2c4aEv2IZ0&s=p
https://www.alibaba.com/product-detail/External-Battery-Laptop-30000mAh-Power-Bank_60801243326.html?spm=a2700.7724838.2017115.11.749b2c4aEv2IZ0&s=p
https://www.alibaba.com/product-detail/LCD-digital-display-triple-USB-black_60750899249.html?spm=a2700.7724838.2017115.21.749b2c4aEv2IZ0&s=p
https://www.alibaba.com/product-detail/Rohs-power-banks-30000mah-portable-mobile_60769873206.html?spm=a2700.7724838.2017115.33.749b2c4aEv2IZ0&s=p
https://www.alibaba.com/product-detail/Joyroom-portable-charger-laptop-phone-slim_60812093065.html?spm=a2700.7724838.2017115.43.749b2c4aEv2IZ0&s=p
答:2017115之后的数字的十位数加一就是这个产品直通车展示被点击的排名位置。
赶紧去找个链接分析下吧,也许你能看到不一样的运营视角。